5 Reasons Small Businesses Should Work Together on Promotion
In 2010, American Express sponsored Small Business Saturday. Held at the end of November, the purpose of this event was to remind consumers that in addition to the Black Friday and Cyber Monday promotions run by big box retailers, small businesses rely on the holiday season to boost their sales as well. The event was a big success and has grown every year since, with a huge amount of awareness generated through efforts like the #shopsmall hashtag.
So, why does a huge corporation like American Express spend time helping small businesses? Many of these businesses use one or more of AMEX’s products, which is why American Express sees a lot of value in working together. This is a great lesson for all small businesses and one that should inspire them to work with each other.
Since there’s a lot to be said for a rising tide lifting all boats, we want to spotlight five different reasons small businesses can gain a lot by working together to promote their services and products:
The first big benefit of working with other small businesses is the opportunity to get your services or products in front of a greater number of potential customers. By choosing businesses that have similar customers to your own, you’ll be able to create really powerful synergy for everyone involved.
Plenty to Go Around
Unless you’re talking about a direct competitor, the benefits that go along with working together with other small businesses far outweigh any drawbacks.
Working collaboratively with other small businesses provides an opportunity to pool resources. This means all the businesses involved will get more out of whatever they invest. From marketing campaigns to giveaways, having multiple parties involved means a greater ROI for all.
There’s only so much that your business can do on its own. However, when you work with one or more other businesses, you immediately have a way to amplify your efforts. For example, if you run a collaborative campaign on Facebook, having more parties involved means the ability to share more, which will translate to getting in front of many more prospects.
Lots of Opportunities
Thanks to the availability of social media and other marketing channels, it’s easier than ever for small businesses to work together. If you want to see just how easy and beneficial this kind of collaboration can be, contact Mama Flasch now so we can discuss opportunities for our small business to work together with yours!