According to PTO Today, school groups raise more than $1.5 billion every year selling various products. Although that huge amount may seem like a typo, it’s definitely billion with a b. While the opportunity presented by school fundraising is a very attractive one, it doesn’t mean raising a meaningful amount of money for very worthwhile initiatives like equipment or enriching field trips is easy. Since certain decisions and actions can mean the difference between mediocre results or a very successful fundraising campaign, I’ve used my extensive research and recent participation in this space to compile a list of the six essential elements of successful fundraising for a school: 1. More Isn’t Always Better Research by PTO Today found that there are more than 2,000 fundraising companies in the US and Canada. All of these options can make it tempting to offer tons of products during a fundraiser. However, that approach can actually overwhelm prospects, which is why many of the best fundraising results come from much more focused campaigns. It’s also why our selection of three delicious salsas are perfect for a school fundraising campaign. 2. Your Partner Can Make or Break Fundraising Efforts The right company and products can help your fundraiser exceed your expectations. On the other hand, the wrong partner can create a burden that’s nearly impossible to overcome despite your best efforts. So before you get persuaded by a slick pitch and big promises, take some time to do your research and think through all aspects of what’s being offered to you. 3. Start Planning Now Given the number of pieces that have to be in place for a successful school fundraiser, it’s never too early to start gathering information and thinking through all the basics of your campaign. 4. Know What You Want to Accomplish One of the most important things to pinpoint during the planning stage is exactly what needs to be accomplished with a fundraiser. By setting a clear goal that’s meaningful but still attainable, you’ll be able to set the stage for giving everyone something to rally around together. 5. Get Everyone Involved Speaking of rallying around, the more you can get the entire school and community involved, the better. One of the best ways to do this is to ensure there’s alignment between what the fundraising is trying to accomplish and a core value of the school. 6. Ending Doesn’t Mean It’s Over A common mistake that’s made in regards to school fundraisers is letting the momentum go away once a campaign ends. By making a point to engage in different follow-up activities like saying thanks to everyone who made the campaign a success, you can help carry the positive energy into future efforts. By taking each of the six elements above into careful consideration, you will have all the pieces in place needed to run a very successful fundraiser for your school. And if you’re interested in working with Mama Flasch’s Salsa on a fundraiser, don’t hesitate to get in touch with US TODAY.